GeistM Adnet
Next-generation, blockchain-enabled advertising
Overview
Next-generation, blockchain-backed advertising network that serves the participants. Complete transparency and agency for publishers and users to oversee engagement. Complete control over identity and privacy.
We want to create a more ethical and user-centric advertising ecosystem that restructures incentives from all parties. Using Epistery we can keep the economics within the system and level the playing-field.
How It Works
User Identity & Verification
- ✓ Every user has a blockchain identity tied to their browser
- ✓ Every user interaction is logged and verified cryptographically
- ✓ An agent marshalls click transactions between the browser and server
Event Batching
The agent handles event batching - collecting user interactions (visits, clicks, etc.) locally within the browser, batching signed events in a mini-chain and regularly syncing with the public chain.
Benefits of On-Chain Recording
- Transparency - Shows an anonymous user event occurred
- Traceability - Publishers and advertisers can verify events are legitimate
- Automated Contracts - Blockchain contract automatically distributes payment based on recorded events
What Adnet Replaces:
- Inventory Access: DSP & SSP
- Targeting Data: Data brokers, DMPs, CDPs
- Measurement: Third party data gatherers
- Verification: ...
Get Started
GeistM Adnet is built on Epistery's blockchain infrastructure. To integrate Adnet into your site or learn more about the platform, visit the links below.